ITC’s Benchmarking model uses a structured and result-oriented approach to help identify strengths and weaknesses as a first step towards improvement.
It encompasses a comprehensive set of indicators, measures and themes covering four overarching areas of performance:
Each of the four areas is defined by a number of themes as described in the diagram below. Each theme includes a set of performance measures. The measures are informed by 225 indicators.
View benchmarking model in full size >
ITC’s Benchmarking scoring system is designed to help you assess your organization’s performance against generally accepted good practice. The good practices are based on ITC’s extensive experience of working with TSIs worldwide and our knowledge of their environment. In developing the ITC’s Benchmarking model we worked with a range of Trade Promotion Organizations including least developed, developing and developed countries.
A comprehensive scoring system is applied, with scores attributed to each of the 225 indicators using a maturity model, with five possible levels of practice, ranging from 0% (weak practice) to 100% (excellent practice). The standard is high, as it is intended to be aspirational. The scoring system includes automatic weightings that have been developed through detailed design and pilot testing.
Benchmarking results are automatically generated as follows:
For assisted assessments, scores are based solely on current practice. Changes and improvements that are about to take place do not influence the score, but may be recognised in the overall report summary and recommendations.
ITC's Benchmarking is based on a maturity model of five levels. Benchmarking results are determined by calculating the mean of scores in each theme and area to achieve an overall score.
The scores are interpreted as follows:
Once you have completed an assessment and have your final report you can use the interactive scoring chart to see your organization’s overall position and compare it against other organizations.